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Benchmark Resort & Hotels

Crafting a smarter booking journey for Willows Lodge

A modern rustic house with large windows and wood siding is surrounded by trees and mountains at dusk. Warm light glows from inside, highlighting the spacious interior. The home features a stone chimney and manicured lawn.

Benchmark Resort & Hotels

14x

increase in bookings

5:1

ROAS

398%

increase in conversion rates

Hyper-focused targeting in tight economic times.

Tucked away in Washington’s Woodinville wine country, Willows Lodge attracts guests seeking a luxury escape just outside Seattle. But with economic uncertainty and growing competition, the team needed a smarter way to connect with high-value leisure audiences online, pinpointing an opportunity to focus efforts on couples booking midweek stays.

Turning browsing into bookings.

Willows Lodge implemented DBX - our full-spectrum digital brand experience built to tailor every step of the guest journey. Within weeks, results spoke for themselves. The midweek couples audience saw a 15% conversion rate (a 600% lift over the site average). Though only 3% of traffic received personalized experiences, that group drove nearly 25% of total revenue. Guests who interacted with DBX spent more, engaged deeper, and booked faster - proving that when personalization starts early, performance follows.

A smiling woman and man ride bicycles along a sunlit, wooded path. The woman leads with a basket on her bike, and both appear happy and relaxed, surrounded by lush green foliage.
A plate with seared scallops, grilled vegetables, crispy sesame crackers, and dark mushrooms, with a bottle of white wine in the background.
Black background with white text reading "Conversion Rate increase 600%" and a large gray upward arrow in the lower left corner.
Rows of wooden chairs are arranged under a wooden pavilion in a sunny outdoor garden setting, with lush greenery, a barrel, and decorative features visible in the background.
A circular progress graphic shows "25%" in the center, representing total revenue from personalised experiences, with a note below: "from 3% of total website traffic." The background is black with white text.
A woman in a white robe laughs and holds a glass of white wine near a fireplace, with a bottle of wine and another person’s hand visible, suggesting a cozy, cheerful atmosphere.
A man and a woman smiling while riding bicycles together outdoors on a grassy area with trees in the background. The woman looks at the man as they enjoy the activity.
A colorful hot air balloon floats in a clear sky above a lodge surrounded by greenery and yellow flowers, with a wooden sign in the foreground reading "Willow Lodge Parking.
A bride and groom stand close together in a lush garden, surrounded by blooming flowers. The groom kisses the bride’s forehead as she smiles, holding a bouquet of white and pink flowers.
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