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Forbici

Pioneering a new wave of pizza

Forbici

Putting UK pizza on the map

Individual Restaurants came to us with a vision of launching the best pizzeria outside of Naples. The product was strong, but the brand needed something different to stand out. Our challenge was to position Forbici not as another Neapolitan copycat, but as a category disruptor.

Turning process into positioning

Time spent with the head baker in Manchester revealed a hyper-precise fermentation process which goes into the preparation of their three generation Biga dough and this inspired a big idea: position Forbici as leaders of a new movement - precision pizza.

Taking inspiration from categories like craft coffee and beer, we set out to tell a story of precision and process, ensuring that every touchpoint was disruptive and designed to stand out, be remembered and fuel obsession. From identity and packaging to a bespoke website designed to drive results, we built Forbici from the ground up.

A sunlit table with a "FORBICI" menu, two empty glasses, and a plant nearby. Shadows from the glasses and plant fall across the marble tabletop and menu, creating a cozy café atmosphere.
A person uses scissors to cut a pizza topped with fresh basil and red pepper flakes, with sunlight casting shadows on the pizza and hands. A newspaper, drink, and glass are visible on the wooden table.
A close-up of a white baseball cap with the word "FORBICI" printed in large, bold black letters on the front. Small text beneath reads "5.OPH 12H 24°C".
A person wearing a white shirt with "FORBICI" printed on the sleeve stands in front of a tiled pizza oven with "FORBICI" displayed on its front. The oven's interior glows with orange light.
A person wearing a black apron with "FORBICI" on it slices a freshly baked Neapolitan pizza with melted cheese and tomato sauce on a white marble counter.
Two silver beer cans stand side by side, one with a yellow label reading "Forbic Lager" and the other with a red label reading "Forbic Pale Ale." Both labels list ingredients and have a minimalist design.
A person wearing a black sweatshirt seen from behind. The back of the sweatshirt features bold white text reading "FORBICI" along with smaller text displaying numbers and symbols underneath.
A wood-fired pizza oven labeled "FORBICI" with a pizza topped with tomatoes, basil, and melted cheese being removed from the oven on a peel, flames visible inside.
A black FORBICI pizza box with bold white lettering balances on a ball of dough, set on a marble countertop with a white subway tile background.
A person with red-painted nails holds a smartphone displaying an orange screen with abstract black swirls and the text “The art of fermentation” while sitting in a chair with legs crossed.
Text on a yellow background reads: "Forbici is a speciality pizza company brought to you by master fermenters and bakers.
A tablet partially embedded in flour displays a website with the bold word "FORBICI" at the top and smaller text below, all set against a dark background with flour scattered on the screen.
A person works with multiple pieces of raw bread dough on a floured surface, preparing them for baking. Their arms are visible as they handle the dough. A scale is in the background.
A sandwich board sign with a yellow poster reads "FORBICI" at the top and "The art of Pizza" at the bottom, featuring an abstract, black-and-yellow image of pizza in the center. The sign stands on a stone sidewalk.
A grainy, black-and-white close-up image resembling pizza dough is on the left. On the right, bold black text reads: “The science of Pizza” against a light beige background.
Three posters on a dark brick wall: one green about fermentation with abstract swirls, one black with bold “FORBICI” and fermentation data, and one orange about the science of pizza with bubble patterns.
A sunlit cafe table with two empty glasses, a menu, and a FORBIC newspaper partially covered by shadows. A chair is tucked beside the table and green leaves hang from a plant above.
A beige tote bag with the word "FORBICI" printed in large black letters hangs on a textured brick wall, casting a shadow in the sunlight.
Interior of a modern restaurant with wooden tables set with menus labeled “FORBICI,” drinking glasses, and chairs. Sunlight streams in through large windows, creating a warm and inviting atmosphere.
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