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LaPlaya Beach & Golf Resort

Rebuilding loyalty in the wake of a storm

LaPlaya Beach & Golf Resort

Campaigns

85%

Return on ad spend

173%

Increase in web traffic

1100%

Increase in revenue

A return to something meaningful

After Hurricane Ian reshaped Fort Myers Beach and Naples, LaPlaya faced more than physical restoration. With renovations underway and services limited, the challenge was urgent and complex: keep future guests engaged, communicate with clarity and compassion, and prepare for a return that honored both the property and the local community.

A strategy built on transparency and trust

We launched a full-funnel approach designed to inform and inspire. A dedicated renovation page quickly became one of the most-visited on the site, offering real-time updates and managing expectations. On social, forward-looking content struck the right tone. The campaign spoke to both resilience and renewal, driving early bookings and local visits. The impact was clear: ROAS rose 85%, web traffic jumped 173%, and revenue increased 1,100%.

A golfer in a white cap and beige pants hits a shot from a sand bunker toward a green, with sand flying and a golf ball in midair under a clear blue sky.
Tall palm trees and white beach umbrellas overlook rows of white Adirondack chairs facing the ocean at sunset, with a soft pastel sky and gentle waves in the background.
A black background graphic shows "Total Revenue Boost 1,100%" above a white line graph rising steeply from February 2023 to July 2023, indicating significant revenue growth.
A woman in a sunhat and swimsuit laughs while sitting on a white lounge chair beside a man at an outdoor pool area, with greenery in the background.
Light blue background with large bold black text reading "85%" and smaller text above stating "Increase in ROAS". A large, light gray upward arrow is in the lower left corner.
Sunset over a calm ocean, with colorful clouds in the sky and gentle waves washing onto a sandy beach in the foreground.
Black background graphic showing the text "Increase in Web Traffic 173%" above a cluster of white circles arranged in an ascending bar chart pattern, representing rising web traffic.
Four cushioned chairs surround a fire pit table on a sandy beach. In the background, lounge chairs and blue-and-white umbrellas face the ocean under a purple and orange sunset sky.
A woman in a red bikini and a baseball cap stands waist-deep in a sunny hotel pool, facing away. Tropical plants, lounge chairs, and a yellow resort building with palm trees are visible in the background.
Two wooden lounge chairs with cushions sit under a white umbrella on a sandy beach, facing a calm blue ocean under a clear sky. The scene is peaceful and inviting.
A beachside seating area with five cushioned chairs around a round fire pit on white sand, overlooking the ocean. In the background, lounge chairs and blue-and-white umbrellas face the water at sunset.
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