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Teton Mountain Lodge & Spa

Positioning a luxury ski resort for more than skiing.

A modern rustic house with large windows and a stone chimney sits amid trees and mountains at dusk, warm interior lights glowing, and a green lawn with a patio in the foreground.

Teton Mountain Lodge & Spa

Campaigns

88%

Increase in bookings

57%

Increase in revenue

18x

Return on ad spend

So much more than the slopes

Most ski resorts speak to one audience: skiers. But Teton Mountain Lodge & Spa, a ski-in/ski-out hotel in Jackson Hole, offers so much more, from sleigh rides and dog sledding to snow tubing and spa days. While past campaigns focused solely on skiing, we saw an untapped opportunity: targeting travelers who don't ski but still crave a winter escape.

One destination, two journeys

We created a strategy that split the campaign in two: one path for skiers/snowboarders, another for guests seeking everything else a winter getaway offers. Search and social ads were tailored by interest, showcasing either powder-filled slopes or wider winter activities. The integrated campaign delivered exceptional performance across channels, leading to an increase in bookings by 88% and revenue by 57% (18x ROAS). Remarkably, non-ski content outperformed traditional ski ads in both engagement and revenue - showing that the non-skier segment is not just viable, but valuable.

People ice skating on an outdoor rink at dusk, surrounded by string lights and modern apartment buildings with illuminated windows under a partly cloudy sky.
Light blue graphic with bold text reading "Increase in website visits 128%" and a large upward arrow in the bottom left corner.
A red Jackson Hole aerial tram suspended on cables travels above snow-covered mountains and trees under a clear blue sky.
Two dark armchairs with beige cushions sit on either side of a table with a decorative vase and grass. Candles on a tray, a basket with rolled blankets, and dim, warm lighting create a cozy atmosphere.
Black background with white text reading "Return on ad spend 18x" and a large upward-pointing diagonal arrow in the bottom left corner, suggesting a significant increase in return on ad spending.
Four people hike up a dirt trail on a green, rocky mountainside under a blue sky. They wear casual hiking clothes and backpacks, surrounded by wildflowers with ski lifts visible in the background.
A woman and a young girl sit at a marble table, smiling at each other. The girl holds a mug of hot chocolate with whipped cream; the woman holds a cup of coffee. Pastries are on the table in a cozy, rustic setting.
A man and woman ride in an open vehicle through a sunny field, with cattle grazing nearby and mountains in the background. The woman is taking a photo with her phone while the man smiles beside her.
Two dark armchairs face each other with a woven basket of blankets on the left. In the center, a vase with tall grass decor sits on a table, and two lit candles rest on the right armchair's armrest, creating a cozy ambiance.
A skier in a red jacket and blue helmet skis down a steep, snowy mountain slope on a clear, sunny day, with rocky peaks and pine trees in the background.
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