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Treehouse Hotels

Making nostalgia aspirational

Treehouse Hotels

Social Media

Nostalgia, all grown up.

Treehouse Hotels is a brand rooted in childhood wonder - a place full of mismatched charm, playful design, and adventure around every corner. But while the concept was beloved, it risked veering too far into the world of the childlike, missing the mark for its adult audience. Our challenge was to bring Treehouse’s playful spirit into the now - making it feel fashionable, relevant, and culturally sharp without losing its soul.

Crafting an alter ego when the sun goes down

Our social-first approach reimagined Treehouse’s personality through a contemporary lens. Trend-led aesthetics, editorial attitude, and a touch of humour gave whimsy a fashionable edge. We took this a step further by leaning into the brand’s duality - light, warm, and full of wonder by day - bold, mysterious, and energised by night. Treehouse became a brand where nostalgia grows and transforms after dark.

A woman wearing sunglasses, a red leather jacket, a white crop top, and baggy blue pants stands in a tiled bathroom holding a hairdryer up, posing confidently.
Two people are lying on a patterned rug with cards, books, a camera, and a telephone nearby. One person wears a yellow shirt and blue pants; the other wears a blue striped shirt and gray shorts.
A woman stands outdoors wrapped in a colorful patchwork quilt, holding a green plush object. She is in front of a modern building with wood accents and large windows.
A smiling man in sunglasses and a yellow hoodie sits on a small pink toy 4x4 car indoors, pointing excitedly to the side. The cozy room has wooden decor, birdhouses, and a colorful striped blanket on a chair.
A person relaxes on a pillow near a wicker sofa, holding a martini with olives. Two tostadas are on a plate, and a record player spins a vinyl next to scattered records on the patterned green carpet.
A glass of iced coffee with foam sits on a wooden table near holiday ornaments and desserts. A hand holds a small pastry over a yellow plate with assorted sweets. Green plant leaves are in the background.
A person sits outdoors on wooden steps, holding a smartphone showing a photo of two people playfully holding lemons over their eyes and smiling. Sunlight casts warm shadows on the scene.
Two people lie on a rug surrounded by playing cards, an open book, a rotary phone, headphones, and a tape recorder. One person wears a yellow "True Love" shirt and blue pants; the other wears a striped shirt and gray shorts.

What the client says...

"The Ignite team are a true pleasure to collaborate with. They've helped us grow our TikTok presence from the ground up and consistently deliver fun, exciting content across all our social platforms."

Natasha Fletes

Director of Digital Content & Social Media, Treehouse Hotels

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