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Wild Dunes Resort

A more engaging user journey for wedding planners

Wild Dunes Resort

48%

increase in open rates

25%

Click-throughs

16%

Above national average for bookings

Turning planning overload into an easy ‘I do”

Wedding planning is exciting, but it’s also a whirlwind of decisions, details, and deadlines. Couples are eager to start, but with endless options and little guidance, many don’t know where to begin. This luxury property saw a chance to stand out by making the journey simpler, faster, and more supportive from the very first click.

From overwhelmed to engaged

We started with a low-friction, two-field inquiry form to boost leads, then built an automated email journey that answered key questions - from packages to planning tipsin clear, timely steps.

Each email led to one of two actions: talk to a planner or book a tour. The results? 48% open rates (140% above industry average), 25% click-throughs (a 1700% lift), and bookings 16% above the national average.

A streamlined funnel that turned interest into action.

A bride and groom celebrate outdoors, smiling with arms raised, under palm trees. The bride holds a bouquet and wears a white dress; the groom wears a light suit. Bridesmaids and groomsmen in beige attire stand behind them.
A bride and groom in elegant attire cut a white, textured wedding cake decorated with flowers, placed on a decorative stand, as they prepare to serve a slice on a plate.
Line graph on a peach background showing a 48% increase in open rates from 2023 to 2024, with a sharp upward trend. Bold text at the top reads "Increase in Open Rates 48%".
A wooden boardwalk with railings leads through sand dunes and grassy vegetation toward a calm ocean under a clear blue sky.
A bride and groom kiss on a sandy beach at sunset. The bride wears a long white gown with a veil flowing in the breeze, and the groom is dressed in a gray suit. The ocean and soft pastel sky are in the background.
Two women relax on wooden lounge chairs under green beach umbrellas. One wears a blue swimsuit and sunglasses, while the other wears a sunhat, sunglasses, and a light cover-up. Both are smiling on a sandy beach.
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